From Royal Decks to Modern Icons: The Timeless Allure of Yachting — and Why Tuscany Is the New Destination of Choice
There’s something timeless about life at sea - a yacht gliding gently along the coast, a breeze that carries both freedom and elegance, and a world of beauty just beyond the shore. For decades, yachting has been the preferred escape of royals, film stars, and global icons. But in summer 2025, something has shifted. More than ever, the stars are turning away from crowded hotspots and choosing the quiet charm of Italy’s lesser-known coasts.
From Lady Diana’s Elegance to the Modern Jet Set
We’ve seen unforgettable yachting moments over the years: Princess Diana, serene and solitary aboard the Jonikal in 1997, sailing the Mediterranean in search of peace.
Onassis and Jackie Kennedy, icons of jet-set elegance on the Christina O. Brigitte Bardot, George Clooney, Beyoncé, and Leonardo DiCaprio — all have embraced life at sea as a symbol of freedom and sophistication.
Each era brought new faces, but one thing remained: the yacht as sanctuary, statement, and stage.
Summer 2025: Beckham in Tuscany, Pitt in Palermo
This summer, David and Victoria Beckham made an unexpected — and very stylish — appearance along the Tuscan coast, choosing to spend a quiet yachting holiday in Cala Galera, near Monte Argentario.
Far from the high-profile beaches of Saint-Tropez or Ibiza, the Beckhams opted for something different: discretion over display, authenticity over excess. Cala Galera, with its protected bay, lush Mediterranean vegetation, and refined yet understated atmosphere, offered them the perfect setting to unwind as a family, in privacy, but with unmistakable elegance.
Locals spotted them enjoying sunset views from the deck, taking quiet strolls through nearby Porto Ercole, and appreciating the region’s natural charm. It’s a clear sign that the international elite are turning their gaze to Tuscany’s lesser-known coastlines, drawn by their untouched beauty and cultural richness.
Their choice isn’t just about escaping the crowds: it reflects a broader shift in what true luxury means today: intimacy, authenticity, and a deeper connection to place.
Meanwhile, Brad Pitt has been spotted aboard a yacht off the coast of Palermo, soaking in the cultural richness and timeless beauty of Sicily. Like the Beckhams, he seems to be part of a new wave of travelers seeking depth, not just glamour.
Introducing Curiosity: A New Way to Sail Tuscany
It’s in this spirit that House of Nine launches Curiosity — a luxury superyacht project rooted in the cultural and natural soul of the Tuscan coast.
An exclusive hospitality experience at sea, Curiosity is designed for those who seek more than luxury — they seek meaning. Inspired by the distinguished travelers of the 19th century, who turned carriages into moving salons for diplomacy, commerce, and art, House of Nine Superyacht Cruise reimagines the yacht as a space for reflection, connection, and discovery.
More than a destination, it’s a "journey within a journey", where the hidden coves of Tuscany become the setting, and the sea, the main character.
At a time when even celebrities are turning to quieter, more intentional escapes, Curiosity offers the extraordinary: an elegant retreat guided not by trends, but by taste.
Discover Tuscany with Curiosity.
Are you interested in a superyacht cruise or a private charter around Tuscany?
Contact us at bookings@houseofnine.com.
