When Two Brands Meet… In the Middle of the Sea: Discovering the Tuscan Coast with Ilio Smeraldo and House Of Nine.

At House Of Nine, we truly believe that the magic of storytelling is amplified when two like-minded brands come together. Recently, we had the distinct pleasure of partnering with Ilio Smeraldo, a remarkable Italian footwear brand, for the photoshoot of their newest collection — and what better setting than aboard our luxury superyacht sailing the stunning Tuscan coast?

 

Ilio Smeraldo isn’t just about shoes; it’s a lifestyle. Their creations embody the spirit of the modern “Ilio Girls” — confident, elegant, and adventurous women who cherish authenticity and craftsmanship. Rooted in rich Italian traditions and designed with contemporary flair, their footwear seamlessly blends style, comfort, and personality.

For their latest campaign, Ilio Smeraldo chose to tell their story on the sea, exploring the hidden gems of the Argentario coastline over two unforgettable days. The itineraries were carefully curated by locals who know every secret cove and breathtaking vista, making the journey as authentic as the brand itself. The result? A stunning visual narrative that perfectly captures the essence of discovery, elegance, and freedom — all while showcasing the impeccable style of Ilio Smeraldo’s shoes.

What makes this partnership truly special is how both brands share a commitment to quality and experience. Ilio Smeraldo’s shoes are handcrafted with attention to detail and passion, reflecting the same values that inspire the design and operation of our superyacht. Together, we created a seamless environment where craftsmanship meets luxury lifestyle, offering a genuine, immersive storytelling experience.

The decision to shoot on board our yacht was not accidental. The sea embodies freedom, movement, and elegance — all elements intrinsic to Ilio Smeraldo’s identity. Walking along the deck, feeling the breeze, and gazing at the pristine coastline set the perfect mood for the collection, translating the brand’s philosophy into a living, breathing story. It was about more than just showcasing shoes; it was about evoking a lifestyle where every step is an experience and every destination a discovery.

 

 

Moreover, this collaboration highlights the importance of brand synergy in today’s market. When brands with complementary values join forces, the result is a richer narrative that resonates deeper with customers. It’s about creating a dialogue between products and experiences, inviting the audience to become part of a shared journey.

At House Of Nine, we are thrilled to have contributed to this exciting journey. Together, we created more than just images: we crafted a story of elegance meeting adventure, tradition blending with modernity, and fashion walking hand in hand with nature.

We look forward to more collaborations where passion, creativity, and the right partnerships set the scene for unforgettable stories.

 

 

Thinking Curiosity might be the perfect setting for your next brand shooting or an exclusive private event at sea?

Let’s create something unforgettable together. Reach out to us at: prmarketing@houseofnine.com